International Women’s Day 2025, themed “Accelerate Action”, serves as a powerful call to advance gender equality across various sectors, including finance and insurance. In Ghana, where women constitute a significant portion of the workforce and entrepreneurial community, ensuring financial security and resilience through insurance is crucial. However, despite the growing role of women in economic activities, many remain underinsured or lack access to tailored insurance solutions.

The Gender Gap in Insurance in Ghana

Women in Ghana face unique financial and social challenges that make insurance an essential tool for their economic stability. However, insurance penetration remains relatively low, with cultural, financial, and accessibility barriers preventing many women from securing adequate coverage. Studies have shown that women entrepreneurs, informal sector workers, and rural women are often excluded from mainstream insurance policies, limiting their ability to recover from financial shocks.

How Accelerated Action Can Drive Change

To bridge this gap and empower women through insurance, industry stakeholders, including insurers, regulators, and policymakers, must take proactive steps:

1. Tailored Insurance Products for Women:
   Insurers must develop products that cater specifically to women’s needs, such as maternity insurance, microinsurance for women in the informal sector, and life insurance plans that accommodate flexible premium payments. Click here to check our packages

2. Financial Literacy and Awareness Campaigns:
   Many women in Ghana, especially in rural areas, are unaware of the benefits of insurance. Accelerating action means launching educational campaigns that break down complex insurance terms and highlight the importance of coverage in securing their financial future. Click here to check some of our coverage

3. Inclusion of Women in Insurance Leadership:
   Women remain underrepresented in leadership roles within Ghana’s insurance sector. Encouraging more female professionals to take up decision-making positions can help shape policies that consider the unique needs of women. Click here to check some of Priority Insurance Women in Leadership roles

4. Partnerships with Women’s Groups and MSMEs:
   Collaboration between insurance companies, women’s associations, and small businesses can drive policy adoption among women, providing group insurance packages that are affordable and accessible.

5. Leveraging Technology for Accessibility:
   Mobile money and digital platforms offer an opportunity to bring insurance closer to women. By simplifying the claims process and enabling premium payments via mobile wallets, insurance companies can ensure more women gain access to coverage. Priority Insurance started with “Nhyira WhatsApp”

Women-Centric Insurance Initiatives in Ghana

Some Ghanaian insurers like Priority Insurance Company Ltd have already begun addressing these issues through innovative solutions. For instance, our microinsurance scheme tailored for market women and female entrepreneurs are gaining traction and we call that “Home/Office 360 Insurance”. Additionally, organizations like the National Insurance Commission (NIC) have been advocating for inclusive policies that cater to marginalized groups, including women.

Conclusion: A Call to Action

As Priority Insurance Company Ltd joins the world in celebrating International Women’s Day under the theme “Accelerate Action,” there is no better time for the insurance industry to prioritize gender inclusion. By developing tailored products, increasing awareness, and leveraging technology, stakeholders can ensure that more women are financially protected, ultimately contributing to a stronger and more resilient economy.

This Women’s Day, accelerating action means securing the future of Ghanaian women—one insurance policy at a time with Priority Insurance Company Ltd. Click here to check women in leadership roles amongst our branch managers as well