Samuel Kwame Boadu, a renowned expert in the field of digital marketing and founder of SamBoad Business Group Limited on 28^th October 2023, conducted a comprehensive training session for insurance agents of Priority Insurance Company Limited from Brong Ahafo and Ashanti region. The session focused on enhancing the insurance agents’ skills in branding, digital marketing strategies, and the effective use of WhatsApp Business tools.

The one day training session brought together insurance agents hailing from the vibrant Ashanti Region, representing towns such as Obuasi, Bekwai, Santasi, Juaso, Konongo, Agona, Effiduase, Kronom, Tafo, Bantama, Suame, Bibiani, Kwamo, Kumasi, as well as agents from the Brong Ahafo Region, including Sunyani, Techiman, Brekum, Wenchi, Atebubu, Goaso, Sampa, Kintampo, and Nkoranza.

Mr. Charles Adu-Antwi, the Northern Sector Manager, Mr. Frank Ofori Agyekum, the Ashanti Regional Manager, Mr. Abass Yakubu, the Brong Ahafo Regional Manager and Mr. Ernest Danquah, the Head of Retail and Agency and staff from the two regional offices of Priority Insurance Company Limited, also attended the training, which took place at the Suame Office Premises.

One of the highlights of the training was the participation of the regional managers, each of whom provided invaluable insights into how agents could apply these newly acquired tools to their daily activities. The session commenced with Samuel Kwame Boadu’s informative presentation on branding and its significance in the insurance industry. Samuel emphasized that a strong brand presence can create a lasting impression and help agents stand out in a competitive market.

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Samuel delved into the intricacies of digital marketing, touching upon strategies such as social media branding, digital marketing strategies, and content creation. His real-life case studies demonstrated how insurance agents in the two regions could successfully implement these strategies into their daily marketing activities.

The use of WhatsApp Business tools was also a key focus of the training. Samuel demonstrated the various functions of the platform, including messaging, automated responses, and business profiles.

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The Agents actively participated in the training session, asking questions and seeking clarifications on the practical application of the strategies shared by both Samuel and the regional managers. The engaging Q&A sessions allowed the agents to gain deeper insights into the intricacies of branding, customer service and digital marketing. The spirit of cooperation was evident as experienced agents shared their own success stories with the other agents.

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“Training sessions like these provide our agents with the knowledge and tools they need to stay competitive in the ever-changing insurance landscape. In an increasingly digital world, strong branding and effective digital marketing are essential,” Mr. Charles Adu- Antwi remarked during his clarifications on the trainings.

In a closing address, the Ashanti Regional Manager, Mr. Frank Ofori-Agyekum delivered an inspirational message, urging all agents present to approach their work with dedication and enthusiasm. His admonition served as a reminder that continuous learning and improvement are vital in the ever-evolving insurance industry.

Mr. Ernest Danquah, Head of Retail and Agency further answered questions from agents, providing additional clarity on important topics. This interactive exchange further enriched the agents’ understanding of the material presented and also insights on how management of Priority Insurance Company Limited are doing everything they can to continuously equip their agents with every vital tool to help them sell.

As the training concluded, the agents left the venue with a deeper understanding of the power of branding and digital marketing. Armed with these new skills, they were eager to put them into action in their daily activities. The event not only empowered insurance agents but also fostered a sense of community and collaboration among these stakeholders.

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Samuel’s training was a step towards ensuring that insurance agents are well equipped to adapt to the evolving market dynamics, marking an important milestone in their journey towards providing better services to their clients. The event serves as a reminder that continued education and adaptation are key to success in the insurance industry.

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