Priority Insurance Company Limited in partnership with Samuel Kwame Boadu and his SamBoad Business Group Limited Team has initiated a nationwide training for their Insurance Agents focused on Digital Marketing, Branding and leveraging WhatsApp Business to build clients.

The various topics covered during the trainings highlighted three crucial elements that can shape the success of agent’s insurance businesses in this digital age: Branding, Digital Marketing, and the use of WhatsApp Business.

This forms part of Priority Insurance Company’s Technology-focused measures to enable insurance agents adapt swiftly and navigate the fast pace of Technology.

The initiative also ties in with SamBoad Business Group Limited’s sponsored Corporate Digital Marketing Initiative, which aims to support businesses and brands to catch up with Digital Marketing Trends.

The first session of the training was held at Priority House, Headquarters of Priority Insurance Company Limited for all Greater Accra Agents under Priority Insurance

Opening the training session at Koforidua, Mr. Prince Boamah Bremang, Acting Manager – Koforidua Branch said: “Insurance businesses are critical segments of our economy, and the COVID-19 pandemic has affected the global supply chain system, and by extension affected operations wherein Insurance mostly operates. However, we are confident that by equipping our agents with the relevant know-how and expertise regarding digital marketing and branding, agents will be sufficiently armed to strategies effectively and continue to grow their businesses in spite of the challenges posed by the pandemic and the fast-paced technology shaking our system”.

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Mr. Ernest Danquah, Head, Retail and Agency, further elaborated the objectives of the training. He stated: “This training session is geared toward increasing the operational capacity of all agents nationwide; empowering them to continue operating at or even above technology; and ensuring that agents maintain or expand employment levels in spite of how businesses are shifting from brick and mortar. Ultimately, the goal is to build capacity among participants to enable them to become more resilient to current and future shocks or stressors”.

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Samuel Kwame Boadu, in his training reminded the insurance agents present that what will set their insurance business apart as agents is not just a good name as some think when it comes to branding; it is the entire personality of them and the alignment of their goals with that of Priority Insurance Company Limited long- and short-term goals. Their brand communicates their values and promises to their customers. He further stated that building a strong brand means being consistent in their messaging, visuals, and customer experience both online and offline. “It is about evoking emotions and connecting with their online and physical audience. Your brand should answer the question, “Why should people choose you over the competitions around them?” A continuous process requires adaptability to stay relevant,” he elaborated.

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The Founder of SamBoad Business Group Limited further went on to state that the landscape of marketing has transformed in the digital age that it is no longer about billboards and TV ads; it’s about reaching audiences where they spend most of their time: which is online. He explained that digital marketing encompasses various strategies, from social media and content marketing to SEO and paid advertising. “The key is to understand your audience on social media and choose the right channels to reach them,” he emphasized. He told them that it is about designing content that resonates with their audience’s needs and optimizing their online presence to stand out when it comes to building a strong personal brand on social media.

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Samuel Kwame Boadu concluded by emphasizing that WhatsApp Business could be a powerful tool for client acquisition and retention when used thoughtfully and in line with their brand’s identity. He urged them that client relationships are built on trust, so they should always prioritize transparency and respect for privacy in their communications at the same time they should add human touch when chatting with their customers.

After asking some few questions, Ephram Gideon Lomotey, Deputy Manager, Broker Relations, advised the agents to close the insurance business gap by adopting e-channels as trained on. Additionally, he advised agents who are already feeling the pinch of technology to take advantage of interventions by management of Priority Insurance Company Limited to help mitigate the impact of technology especially Digital Marketing on their operations, and to assist in expediting their return to buoyancy.

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Over 15 agents of the Koforidua Branch participated in the third training session. The Insurance Agents who were interviewed after the training expressed satisfaction with the session.

Priority Insurance Company Limited, Samuel Kwame Boadu with his SamBoad Business Group Limited Team will hold more training sessions in the ensuing weeks, with a focus on training all Agents under Priority Insurance Company Limited nationwide to enable them to address the challenges presented by Technology especially leveraging Digital Marketing to increase insurance businesses.

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